As a 12-year-old riding his bike through the woods, Randy Huetsch discovered an embossed bottle from the early 1900s. Intrigued that it carried the name of his tiny hometown, Waterloo, IL, Randy researched its origins and thus began his lifelong hobby as an expert and avid collector of antique advertising.

Today, the lower level of his home features an impressive, gallery-like display of breweriana—much of it from before Prohibition—with many believed to be either unique or among the few remaining examples that exist. Over the years he has been collecting, Randy has curated a notable collection of corner signs, porcelain signs, reverse-on-glass, tin-over-cardboard, self-framed tin signs and other rare advertising from the St. Louis area, and is well-versed in the history of each of these artifacts.