“Every town probably had a brewery at one point back in the day,” notes Matt Welch. And while he may not have an example of breweriana from every historic brewery, he does have an exceptional variety of attractive, vintage signs from across the country.

Unlike many collectors, Matt is not partial to pursuing pieces from a particular brand, brewery or geographical area. Instead, he is drawn to the colors, graphics, characters and imagery that different breweries use to promote and differentiate their brands. He collects what catches his eye and, in addition to a wide selection of beer cans, has a considerable array of signs with a special focus on tin-over-cardboard and reverse-on-glass examples.